Purpose Statement:
The Senior Marketing Group is dedicated to improving the quality of life of seniors by working together as marketing professionals in the lakeshore area.

We strive to meet this purpose by the following objectives:

COLLABORATE on special events (like a community senior fair) and advertising opportunities that will educate seniors about community resources and/or promote/advocate the special needs of seniors to the community.

COMMUNICATE with each other to build better business relationships and to share ideas/resources.

EDUCATE us about best practice marketing and advertising trends/ideas to enhance our ability to market to seniors.

CONNECT with other local senior-serving groups (like Connections, hospitals, 2-1-1) to stay informed about “front-line” needs of seniors.